since 1976
since 1976
Proton e.MAS, the No. 1 EV brand in Malaysia, continues to champion meaningful and lifestyle-centric electric vehicle (EV) experiences with the return of its "The Real e.MAS Drive”, a women led EV drive.
Participants experienced both the Proton e.MAS 7 and Proton e.MAS 7 PHEV, with a focus on everyday usability, smooth driving dynamics, and seamless charging convenience. A live fast-charging demonstration further showcased how quick top-ups can easily fit into daily routines, reinforcing the practicality of EV ownership for urban lifestyles.
Following the positive response to its inaugural edition last year, the second instalment was held in conjunction with Women’s Health Month under the theme “Zoom to Bloom” and highlights the importance of taking time to rest and recharge, by bringing together a thoughtfully curated blend of driving, wellness, and creativity at Sentosa Janda Baik.
“The return of The Real e.MAS Drive reflects how the Proton e.MAS journey with female drivers continues to grow. We are seeing increasing interest in electric vehicles among Malaysian women, driven by the need for mobility that is practical, accessible, and easy to live with,” said Pn. Salawati Binti Mohd Yusoff, Chief Branding Officer of PRO-NET. “With ‘Zoom to Bloom’, we wanted to create an experience that not only showcases our vehicles but also encourages women, our ‘Real e.MAS’ to take time to recharge and prioritise their well-being.”
Accessible EV Ownership for Everyday Lifestyles
The experience began at the Proton Centre of Excellence (COE), where participants set off on a scenic driving route featuring curated checkpoints designed to simulate real-world EV usage in a relaxed, lifestyle-oriented setting.
At the eventual destination, Sentosa Janda Baik, participants took part in an interactive floral arrangement workshop, centred on modern ikebana techniques. The session featured guided demonstrations and hands-on arrangement activities, offering a moment of creativity and mindfulness in line with Women’s Health Month’s focus on rest and mental well-being.
Proton e.MAS 7 and Proton e.MAS 7 PHEV, which offers enhanced hybrid flexibility for longer-range confidence, reflects PRO-NET’s positioning of EVs as attainable, real-world mobility solutions rather than premium-only products. Both models emphasise low running and maintenance costs, intelligent energy management, and user-friendly tech designed to be friendly for first-time EV adopters and family drivers alike.
Participants also explored the newly launched Jade Green Proton e.MAS 5 on display, which drew strong interest among female EV drivers for its soft, lifestyle-led appeal. The exterior colour, reminiscent of the rising “matcha-inspired” aesthetic trend, resonated as a refreshing, youthful expression of everyday mobility.
Proton e.MAS 7 & Proton e.MAS 7 PHEV Prime Highlight Everyday Practicality
Beyond performance, practicality played a key role in overall experience. The Proton e.MAS 7 PHEV offers up to 528L of boot space that’s expandable beyond 2,000L, while the Proton e.MAS 7 delivers similarly versatile storage and cabin flexibility, making it easy for participants to carry personal belongings, media equipment, and workshop materials with ease.
Starting at just RM99,800* (after a RM4,000 Welcome Benefit), the Proton e.MAS 7 range offers Malaysians an accessible entry into electric mobility across its variants, combining value with a strong suite of premium features. Across the lineup, the Proton e.MAS 7 delivers key highlights such as a 15.4-inch 2.5K resolution infotainment display, Level 2 ADAS safety features for enhanced driving confidence, and 100kW DC fast charging capability, enabling a 30% to 80% charge in just 20 minutes for convenient everyday use.
For drivers who are still transitioning into electrification, the Proton e.MAS 7 PHEV Prime is priced at RM105,800* (after a RM4,000 Welcome Benefit) serves as a practical bridge, with its EM-i Advanced Hybrid Technology focusing on electric-first driving for daily urban use with petrol flexibility for longer-distance travel, all in all offering a total driving range exceeding 1,000 km. This dual-powered EV adds provides confidence while maintaining strong efficiency and convenience with an impressive 4.3L/100km fuel consumption.
As the Proton e.MAS customer base surpasses 20,000 vehicles on the road in just over a year since its first model launched, PRO-NET continues to strengthen its nationwide support network through an expanding dealer footprint, enhanced after-sales capabilities, and broader access to charging infrastructure, ensuring customers receive consistent support throughout their ownership journey.
For more information on Proton e.MAS and to see updates on The Real e.MAS Drive, visit Proton e.MAS’s website and official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial).
*On-the-road price, without insurance
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